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Biz Showcase: Ooobaby


After an emotional six-year wait, I adopted my beautiful daughter Shia in 2011. I did everything an expectant mother does – decorating the nursery, stocking up on adorable baby clothes and looking for a ‘baby’ bag. I spent over a year searching for one that suited my style, my needs and my budget. Finally I realized I needed to design my own. I wanted leather for quality and longevity but, most importantly, I wanted a style that didn’t scream baby bag. I dove into designing this labour of love, working with manufacturers in Canada, the UK and Brazil. Ultimately I found a fabulous manufacturing partner in Italy.
The luxurious Italian pebbled leather is beautifully soft and so supple it conforms to your body. The high-quality leather is processed with the utmost respect for the environment and safeguarding the health of the workers, which is very important to me.
As a busy mom and hard-working business woman, I needed a bag that could go from the office to the playground. No other bag lives up to the challenge. I designed a multipurpose bag based on functionality, organization and affordable luxury. I carry this timeless bag because it covers everything from great mom to corporate chic. The Urban Bag is stylish, great quality, functional and fulfills every modern woman’s needs.
The Urban Bag has six internal compartments with a durable and waterproof lining. A key holder ensures you never have to scramble for your keys. You can easily slide in your tablet/laptop, files or book in the slip pocket under the flap for easy accessibility. I use the end pocket with the magnetic flap for my cell phone so it’s somewhat secure, yet handy, and the other end pocket for my water or my daughter’s drink box.
I have been a successful real estate salesperson for over 20 years, a PR manager at a successful salon and now I am devoted to introducing my bag to as many women as possible.
With every purchase, ooobaby makes a donation to World Vision. By giving back, we help provide healthcare, safety, food, water, and more to vulnerable families around the world. It’s a powerful way to help change lives!


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